Ian Ribald on Taking a Holistic Approach to Client Development in Legal Marketing

Ballard Spahr's Chief Marketing and Business Development Officer recently joined Passle's CMO Series Podcast to discuss how legal teams can benefit hugely from taking a more holistic approach to their marketing and business development efforts.

Ian and host Will Eke cover:

• What Ian hopes to bring to his role and the surprises he's faced 
• How Ian’s approach to marketing and business development shifted after running previous client programs
• The importance of legal teams seeing clients from multiple perspectives
• Ian’s strategies for keeping everyone on the same page and motivated when taking a new approach, especially when it comes to buy-in
• How Ian encourages his team to understand the pressures of the different areas of the business as a way to build empathy and improve the client experience
• Advice for others looking to take a more holistic approach to legal marking and get their team on board

Listen to the episode here.