Legal Alert

Risk and Reward: Corporate Political Activity in an Election Year

by Kate A. Belinski and Katlyn E. Koegel
July 29, 2024

Summary

With the current election cycle in full swing, emotions are running high about the rapidly evolving presidential contest, whether the House or the Senate (or both!) will flip, and what effect any of that have on down-ballot state and local races. Many corporations are grappling with whether and how they can engage their employees and the public in an election year. The corporate political landscape changed significantly in the aftermath of the 2010 Citizens United decision, but the field is still riddled with regulations and pitfalls which may cause legal and reputational harm.   

The Upshot

  • Corporations cannot use treasury funds to donate to federal campaigns, nor can federally chartered corporations, such as national banks, make contributions in state or local elections.
  • Corporations can use corporate funds to donate directly to Super PACs, 501(c)(4) social welfare organizations, and 501(c)(6) trade associations.
  • Corporations can establish and solicit contributions to a Separate Segregated Fund (SSF) (a.k.a., a Political Action Committee or PAC), that can donate, subject to certain restrictions, to campaigns.
  • Corporations may generally engage in nonpartisan voter education, registration, or get-out-the-vote activities.
  • Employees are free to contribute to and volunteer their personal time and resources on behalf of candidates, campaigns, or a party committee.

The Bottom Line

Corporations can participate in political activities, but they should be aware of the potential risks. Since political activity is governed by the Federal Election Commission (FEC), as well as state and local government agencies, corporations should understand the full landscape of laws and regulations prior to taking action. Accordingly, political activities should be subject to review and approval by a corporation’s General Counsel, ethics and compliance department, executive leadership, or even its board of directors.

The attorneys in Ballard Spahr’s Political and Election Law Group advise organizations on navigating the political regulatory environment. Please contact us for counsel on keeping you and your organization compliant while pursuing your objectives.

After Citizens United, corporations have increased access and opportunity to engage in political activities, both in election and non-election years. While corporations are still prohibited from using corporate treasury funds to donate directly to federal political campaigns, other political activity is allowed subject to the regulations and laws promulgated by the Federal Election Commission (FEC), as well as state and local government regulators. Violating these laws can lead to legal consequences and reputational harm. As a result, political activities can bring different levels of risk: low, medium, and high.

Low Risk: Generally Permissible Activities

  • A corporation may establish an SSF and solicit contributions, subject to limits, from employees. An SSF may solicit contributions from its restricted class at any time and contributions from all employees twice in a year. Individual contributions to an SSF may not exceed $5,000 in a year. The SSF may then make limited contributions to candidates and other political committees.
  • A corporation may use corporate funds to make unlimited contributions to independent-expenditure-only political committees (Super PACs), 501(c)(4) social welfare organizations, and 501(c)(6) trade associations.
  • A corporation may engage in nonpartisan voter participation activities including: voter registration, get-out-the-vote drives, voter guides and legislative scorecards (if inclusive, fair, and impartial), and candidate debates (if inclusive, fair, and impartial). Corporations may also give their employees time off to vote, as long as they don’t offer anything of value in exchange for a vote.
  • A corporation may continue to engage in, or begin engagement of, any executive or legislative branch lobbying, subject to federal and local restrictions and reporting requirements.
  • A corporation may allow its employees to volunteer their personal time and resources to a candidate, campaign, or party committee. The employee must do so on their own time, using only occasional, isolated, or limited corporate resources, if any.  

Medium Risk: Permissible Activities Subject to Certain Guidelines

  • A corporation may endorse, and announce its endorsement, of a candidate to the public as long as the announcement is not coordinated with any candidate, candidate committee, or its agents. Spending on distribution for endorsements for any press release or press conference must be de minimis, which means only distributed to the organization’s usual media contacts when engaging in nonpolitical press releases or press conferences.

  • Corporations may host candidates for meetings, conventions, or other corporate functions. The rules vary greatly depending on whether the event is limited to the restricted class or open generally to employees. Thus, a corporation may be subject to varying rules on coordination, express advocacy, solicitation, media coverage, reporting, and appearances by other candidates.

  • Corporations may communicate with their restricted class regarding candidates, but should use caution when communicating beyond the restricted class. This is particularly important with respect to internal message boards and social media messaging. 

High Risk: Heavily Regulated or Prohibited Activities

  • Corporations cannot use treasury funds to donate to federal campaigns, nor can federally chartered corporations, such as national banks, make contributions in state or local elections.

  • Non-federally chartered corporations may be able to make state and local contributions depending on the type of corporation and the pertinent state and local laws.

  • Corporations may not offer any information or resources to one candidate that is not available to other candidates.

  • Corporations may not create new resources or conduct new research at a candidate’s request.

  • Corporations may not create talking points for a candidate in preparation for the candidate’s campaign appearances.

  • Employees may not use their job titles or corporate affiliation when volunteering for a candidate, campaign, or party committee. Employees may not receive reimbursement for campaign-related expenses, use their company email or internet system, or use corporate resources. Employees should not be “on the clock” or otherwise compensated for the time they spend volunteering for a campaign.

  • Corporations may not ask candidates to pledge to support its position on an issue if elected, or to pledge to take specified actions during the campaign or when in office.

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