Influencer Marketing - Avoidable Risk, High Reward

Influencers and other social media strategies designed to reach retail audiences have proven highly rewarding. As with any form of advertising, however, social media is not without risk. Join Aliza Karetnick of our Consumer Products and Retail Group and Kim Phan of our Privacy and Data Security Group as they discuss the importance of conducting influencer marketing in a compliant manner. Topics will include:

• The regulatory environment and guidance from the Federal Trade Commission
• Enforcement activity and warning letters involving influencers
• The brand impact of uncontrolled social media
• Contractual considerations and best practices for engaging influencers