Influencer Advertising – Regulations, Risks & Best Practices

Join us as we discuss how social media has changed the game for advertising with the rise of influencer culture. This program will provide an overview of the FTC regulatory scheme and policy statements, explore the concept of a “claim” and claim substantiation, and highlight both best practices and risks in light of the California Consumer Privacy Act when using contemporary advertising approaches, such as social media influencers. 

Speakers

Aliza R. Karetnick, Partner, Retail and Fashion
Greg Szewczyk, Of Counsel, Media and Entertainment Law

This program is approved for 1.0 CLE credits in CA, NJ, NY, & PA. Uniform Certificates of Attendance will also be provided for the purpose of seeking credit in other jurisdictions.

Please register at least two days before the webinar. Login details will be sent to all approved registrants. For more information, contact Julianne Garrity at garrityj@ballardspahr.com.