Is Your Direct-to-Consumer Company Using Dark Patterns on its Website?

"Dark patterns," or practices that mislead or manipulate consumers into taking actions that do not reflect their true intent, choices or consent, are increasingly drawing scrutiny from state and federal regulators.

In this piece for Technical.ly, Kimberly W. Klayman and Gregory Jarmas further explain dark patterns and offer companies with direct-to-consumer websites some pointers on how to make sure they remain in compliance with emerging regulations.

Kimberly and Gregory are members of Ballard Spahr's Emerging Companies and Venture Capital team.

Read the full article here. (Subscription may be required.)